Additional attributes are added to the file. The sources of the branch attributes are their parental attributes. For example, SIC code is derived from the specific Industry, Department is derived from the Job Title, Technology Type and Subcategory derived from the Technology/Application name used.
Furthermore, if any new employee at the data subject company joins or replaces any existing one it is added on to the master file to increase the data strength.
This provides more options and additional customization options to the end user.
To maintain the quality it is vital for us to refresh the database periodically. Unlike many online data platforms out there that claim to refresh the data once in 90 days, Dutando refreshes and touches all data subjects once in 45 days. This is to ensure higher deliverability and greater quality data for our clients.
After all – A company’s sales are what their prospect data does to them.