CCPA was signed into law on June 28, 2018 and went into effect on January 1, 2020.

CCPA grants California consumers robust data privacy rights and control over their personal information, including the right to know, the right to delete, and the right to opt-out of the sale of personal information that businesses collect, as well as additional protections for minors.

• Know what personal data is being collected about them.
• Know whether their personal data is sold or disclosed and to whom.
• Say no to the sale of personal data.
• Access their personal data.
• Request a business to delete any personal information about a consumer collected from that consumer.
• Not be discriminated against for exercising their privacy rights.

CCPA defines personal information as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver's license number, passport number, or other similar identifiers.

• Ensuring we have permission to email the people in our database.
• Not using misleading header information.
• Self-Identifying of our email as an advertisement.
• Promptly including our physical address in the template.
• Include a clear and conspicuous mechanism for opting out of receiving emails from us in the future.